State of the Intelligent Advisor Nation : Products

As promised we are pleased to be able to present the results of the State of the Intelligent Advisor Nation Survey that we ran in the last part of 2021 and the beginning of 2022. The results have been collated and now we are sharing them with you, the community. This first article will look at two questions and we encourage you to comment / provide your own feedback as we assess the results and try and understand what they mean. We’ll be releasing the data over the coming weeks. You can still add your voice to the data by entering here.

Q1 : Which of the following do your organization or your client use?

State of the Intelligent Advisor Nation - Q1

The first question – deliberately open-ended – let’s people open up about the products that that use in the field. Obviously we are interested in the first two (version 12 and version 10 specifically) but it is also interesting to see the other products. What is astonishing, perhaps, is that even after nearly 6 years, there are a significant number of respondents still using Oracle Policy Automation 10. 22% of our respondents are still using it. What, in your opinion is the reason for that – lack of budget, lack of need or is it that the cost of migrating is too high? What does this tell us about the State of the Intelligent Advisor Nation?

When we dig into the Oracle Intelligent Advisor Version 10 customers, we can see the preponderance of Siebel integrations – maybe the radical architecture change is putting some people off still. Or maybe Siebel is not evolving internally so why fix something that isn’t broken:

Q2: Which of the following are integrated or planned to integrate with Oracle Intelligent Advisor?

Let’s focus a bit more on the integration landscape with the global picture now:

State of the Intelligent Advisor Nation - Q2
This one is intriguing because it let’s us get a bit of a picture as to the nature of how Oracle Intelligent Advisor is integrated into the wider enterprise. RightNow aka Oracle B2C Service is right up there, as you would expect – but so is Oracle Siebel – which has been declared dead so many times it isn’t funny anymore – and so are other applications. Salesforce and Dynamics crop up, and so do lots of others in the “Other” category : Oracle HCM, Oracle EBS, Oracle NetSuite, Custom Applications, ServiceNow and bespoke Oracle ADF applications, to mention only a few.

It’s fascinating to see how the integration landscape is evolving for Oracle Intelligent Advisor 12. Take a look at the split of integrated products for those respondents who are in an Oracle Intelligent Advisor 12 project:

Siebel is out-punching both Oracle Digital Assistant and Engagement Cloud and Integration Cloud as well. 20 years of trying to kill Siebel, and it is still front and centre for Oracle Intelligent Advisor. About time they showed it a bit of love (watch this space).

So, what do you want to add to these – can you see any patterns emerging in the State of the Intelligent Advisor Nation? Comments welcome!!!!!

Richard Napier

Author: Richard Napier

After 8 years in case management and ERP software roles, Richard Napier joined Siebel Systems in 1999 and took up the role of managing the nascent Siebel University in Southern Europe. He subsequently was Director of Business Development and Education for InFact Group (now part of Business & Decisions) for 8 years. He now runs Intelligent Advisor IT Consulting OÜ. Owner of, he also is Co-Founder of the Siebel Hub.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Intelligent Advisor IT Consulting Serving Customers Worldwide
Hide picture